On April 29, 2025, "Alif" celebrated its 11th anniversary. Over these years, it has grown from an office with three employees to a leading technological financial organization, setting digital finance standards in Central Asia.

The past year has been a significant milestone for "Alif": the company expanded its product range, strengthened its market position, and received recognition from international payment systems for implementing advanced solutions.

Achievements and awards in the last 2 Years:

  • The Alif app received an international security certification from Snapsec.
  • A long-term agreement was signed with Mastercard to develop cashless payments.
  • The company received the "Islamic Debit Card of the Year" award from The Digital Banker.
  • Awarded by the National Bank of Tajikistan for supporting female entrepreneurship.
  • Google Pay was launched for Visa cards and later for Mastercard.
  • The Alif Business platform passed an international security audit and received a renewed certificate from Snapsec.
  • Alif received 8 awards from Visa, including: "Best Local Issuer," "Leading Participant in Visa Direct," "First Launch of Google Pay in Tajikistan," "Best B2B Payment Solutions Provider," "Outstanding Mass Issuer," "Effective Marketing Campaign Garmin and GPay," "First Subscription Integration in the App," and "Successful Launch of Visa+."
  • The company received three awards at the National E-commerce Awards in the following categories: "Best Fintech Project," "Best Marketplace," and "Best IT Developer Company."
  • Google Partner status was re-confirmed, along with many other achievements.

“The main goal of Alif Bank will always remain to provide modern and accessible products and services that make life easier for our clients, and we will continue to surprise the Tajik market with new, convenient, and interesting solutions,” said Ms. Gulanor Atobek, Chairwoman of Alif Bank.

 

What’s Next?

"Alif" will continue to develop new products in financing, savings, and supporting entrepreneurship—particularly for small and medium-sized businesses. Priorities include strengthening data protection and developing the mobile app.

The company will also expand its educational and social initiatives, financial literacy programs, and implement sustainable practices in business processes.

"Alif" thanks its clients, partners, and team for 11 years of trust, support, and growth. The company looks confidently into the future—with new ambitions but the same principles: honesty, technology, and care for people.