Tajikistan presented its national tourism stand at the prestigious World Travel Market 2025, held from November 4 to 6 in London, reports the Committee for the Development of Tourism (Committee) under the Government of Tajikistan.

As part of its "Open Doors" policy and with the support of the Tajik Embassy in London, the country highlighted its rich tourism potential, showcasing natural resources, wellness and mountain tourism, as well as its ancient culture and unique traditions.

World Travel Market (WTM) is one of the largest global tourism platforms, annually gathering representatives from over 180 countries, along with 40,000 companies and industry professionals. The event serves as a major opportunity for promoting tourism services, sharing experiences, and fostering B2B and B2C collaborations.

Tajikistan’s presence at the exhibition was marked by leading companies in the sector, including "Shohtour," "Bomi Jahon Tour," "Rasoul Tour," and " Markazi Solimgardoni va Rushdi Sayohi” (Center for Health and Tourism Development), among others, who showcased the country's potential and opportunities for foreign tourists.

During the exhibition, the leadership of the Committee for the Development of Tourism reportedly held a series of meetings with representatives from international travel companies and media outlets.

Discussions focused on key issues such as the digitalization of the industry, the integration of artificial intelligence, workforce training, and the expansion of international partnerships.

According to the Committee, participation in such events strengthens Tajikistan’s international image, boosts the competitiveness of its national tourism product, and attracts foreign investments into the industry.